Ms. Kathy Craven and Mr. Michael Cardwell


We are very fortunate to have Kathy Craven and Michael Cardwell of Full Sail University and Market Match Media on our creative team as our Producers.  Both bring a wealth of professional experience, keen insight, and great positive energy to the show.

Ms. Kathy Craven

Kathy Craven is a documentary filmmaker and educator with a Masters Degree from University of Florida’s Documentary Institute. She is Department Chair and Professor in the Education Media Design and Technology Masters Program at Full Sail University. Kathy has produced films on diverse topics from a cross-country journey with an obsessive hitchhiker to a Central Park performer whose meditative “prayformances” saved his life. Her current documentary project takes audiences across Guinea, West Africa following Sidiki, a traditional African dancer who transcends disability by dancing on his hands.  In 2010, she and Michael Cardwell (Market Match Media) directed and edited a music video promoting reading that involved over 1600 middle school students. This video, Gotta Keep Reading, captured an international audience and was featured on the Oprah Winfrey show. Kathy worked with the Maysles Institute, the non-profit arm of the prestigious Maysles Films. There she launched the film school “On Our Side” for children of incarcerated parents in which students produced their own films from preproduction to rough cut to final edit.

Kathy found her way to teaching at the launch of the Full Sail University’s Education Media Design and Technology Masters Program in 2008. She teaches Filmmaking Principles in Education which explores the technical and story aspects of filmmaking, visual literacy, and incorporating digital storytelling into the learning environment while utilizing groundbreaking methods to engage students. Kathy has guided hundreds of students through their process of telling their stories through video.  Kathy has presented at several education conferences and conducted a number professional development workshops centered around filmmaking and storytelling, including the 2011 Apple Distinguished Educator Institute.

Kathy is an Apple Distinguished Educator, the United States Distance Learning Association’s 2011 Silver Award winner for Excellence in Distance Learn Teaching, and Full Sail University’s Teacher of the Year in 2010.  Kathy is passionate about stories, especially from voices that might never be heard if it were not for the increasing access to digital media. On her dream day she is traveling with her family listening to stories from a humble Imam in a remote African village.

Mr. Michael Cardwell

Michael Cardwell has been directing, shooting, and editing video for over ten years. He has spent the last 5 years working with Full Sail University, one of the top entertainment and technology schools in the country, producing award winning video content for all of their online programs. From his work at Full Sail, Michael has won several Telly Awards as well as had a video featured on the Oprah Winfrey show. Michael has also been creating marketing and promotional videos for a variety of clients including one of the top companies in the info-marketing world, which has been featured on INC 500’s fastest growing businesses two years in row. In August 2011, Michael left Full Sail and started Market Match Media in order to help as many companies as possible achieve their goals through the use of video and media.

Market Match Media is a team of veteran designers and video samurai who are passionate about creating engaging and beautiful content that will not only improve your bottom line, but will also help you with what is really important, being awesome.

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